The high demand for housing in the Greater Tangerang area has consistently shown a positive trend over the past few years. Supported by infrastructure development, improving connectivity, and the growth of integrated areas, Tangerang has now become one of the largest residential property growth centers in Greater Jakarta (Jabodetabek). Based on data from Rumah123 in early 2026, Tangerang recorded a 14.8% share of residential searches, surpassing South Jakarta at 12.4%, which highlights the high public interest in this region.
Responding to this market demand, Park Serpong has once again introduced its latest residential product titled INFINITE COLLECTION, located in the Palisade North cluster. The launch of this product is part of the developer's commitment to providing modern, affordable, functional housing that meets the needs of both young families and property investors.
Embodying the Designer Inspired Homes concept, the INFINITE COLLECTION is designed with modern facades, efficient layouts, and a comfortable living atmosphere aligned with today's urban lifestyle. Beyond offering attractive architectural designs, this concept also delivers a more personalized and inspiring living experience curated by various creative personas—ranging from graphic designers, interior designers, and fashion designers, to other creative professionals.
Each show unit will showcase distinct characters and design styles, providing tangible inspiration for prospective buyers to arrange their spaces according to their personalities and lifestyle needs. This approach is expected to offer a residential exploration experience that resonates closely with the aspirations of the modern generation, who prioritize aesthetics, functionality, and self-expression in their living spaces.
The introduction of this product further strengthens Park Serpong's position as a continuously developing township and a top choice across generations, from first-time homebuyers (starter homes) to the premium and luxury residential segments.
Park Serpong continues to strengthen its image as a modern residential area within a mature urban ecosystem, featuring a variety of supporting facilities for urban living. Various lifestyle, education, health, and transportation facilities are available within minutes of the area, making Park Serpong not just a place to live, but also an integrated hub for modern activities and life.
The area's accessibility continues to grow with the support of a strategic transportation network, ranging from the Jakarta–Merak Toll Road, the Serbaraja Toll Road, the planned JORR 3, KRL commuter line access via Jatake Station and Cisauk Station, to the future development of the MRT Phase 3 Cikarang–Balaraja. All of this connectivity further solidifies Park Serpong as a Vibrant City at Center in the Heart of Serpong, offering convenient mobility alongside a modern quality of life.
To date, Park Serpong has recorded more than 12,000 residential units sold and over 5,800 residential units and shophouses successfully handed over to consumers.
The CEO of LippoLand, David Iman Santosa, stated that the INFINITE COLLECTION comes in six product variants, namely Bronze Crafted Livin, Silver Crafted Livin, Urban Crafted Livin, TreeTops Crafted Livin, Gold Crafted Livin, and GoldTops Crafted Livin. All types are designed with a modern compact living approach that prioritizes space efficiency, comfort, and long-term investment value.
The available unit variations start from the Bronze Crafted type with a land area of 25.5 m2 and a building area of 25.3 m2, up to the GoldTops Crafted type with a land area of 86.4 m2 and a building area of 102.8 m2.
During the initial launch phase, the INFINITE COLLECTION offers an Early Bird Special Price program with competitive pricing. The Bronze Crafted type is marketed starting from Rp330 million-plus, while the highest type, GoldTops Crafted, is offered starting from Rp996 million-plus (KPR/Mortgage, excluding VAT).
David Iman Santosa emphasized that through the launch of innovative residential products supported by competitive prices, LippoLand is committed to continuously strengthening Park Serpong as a developing residential area with increasingly complete community facilities. “We are developing Park Serpong as a dynamic, inclusive, and relevant residential area for the needs of today's urban society. Through the INFINITE COLLECTION, we want to deliver quality residential products with modern, functional designs, while remaining affordable.”
David also added that Park Serpong does not just provide housing, but is building an integrated township ecosystem that fully supports the lifestyle needs of modern society. “We want to present an area that can be a long-term choice for various generations, backed by education facilities, lifestyle options, commercial areas, healthcare, and increasingly complete and connected accessibility,” he stressed.
To secure a unit choice in the INFINITE COLLECTION, prospective buyers can place a booking fee starting from Rp3 million for regular or Rp10 million for the fastlane through the contact number 081210020088.
With the support of a continuously developing regional ecosystem, a diverse selection of residential products, and increasingly integrated connectivity, Park Serpong remains optimistic that it will continue to be a premier residential and investment destination in the western corridor of Jabodetabek. In addition to meeting the public's need for affordable modern housing, the presence of the INFINITE COLLECTION itself is expected to deliver a living experience that is more dynamic, comfortable, and relevant to today's urban lifestyle.