LippoLand continues to reaffirm its role as a national property developer committed to accelerating economic growth while supporting the provision of affordable housing for the community. The property sector carries a significant multiplier effect, with linkages to more than 180 supporting industries including building materials, manufacturing, logistics, retail, and financial services, positioning it as a key driver of national economic activity.
Amid the ongoing housing backlog in Indonesia, LippoLand recognizes the need for a more sustainable approach to affordable housing development. The focus extends beyond price accessibility to include environmental quality, ownership certainty, and long term asset value growth for residents.
In line with this vision, LippoLand together with local partners is developing Hunian Warisan Bangsa Purwakarta, a modern residential area established through a joint operation scheme and strengthened by LippoLand’s MSME partnership program. This collaboration is designed to create an inclusive development ecosystem, encourage local business participation, and generate broader economic impact.
Since its introduction in December 2025, HWB Purwakarta has offered a structured and affordable financing scheme with monthly installments starting from 600 thousand rupiah and fixed payments for 40 months. This approach provides greater financial certainty for middle income communities and industrial workers in Purwakarta and surrounding areas.
Market response to the project has been highly positive. During the first phase launch held on February 14, 2026, more than 1,000 housing units were sold out. This achievement reflects strong market confidence in the concept, quality, and relevance of HWB Purwakarta as a housing solution within a rapidly developing industrial and logistics corridor in West Java.
The strong sales performance was supported by several key factors including a strategic location, competitive pricing starting from 98 million rupiah, modern and functional home design, and convenient access to industrial areas and major transportation networks.
The HWB Purwakarta management stated that this milestone demonstrates consumer trust in the developer’s commitment to delivering homes that are not only livable but also offer long term value and investment potential.
HWB Purwakarta is planned as an integrated modern residential community that will eventually accommodate more than 30,000 residents. Units are available in one, two, and three bedroom options, featuring efficient layouts, optimal natural lighting, good air circulation, and dedicated parking space.
The area is already supported by operating facilities including Masjid Tajug Istimewa Nusantara, Toko MAMA for daily needs, FmX convenience store, and banking services through Bank Nobu HWB Purwakarta Branch. The development also features seven show houses, 40 ready to occupy units within the cluster, as well as a marketing office and community hall that operate daily from 07.00 to 21.00.
Located in Purwakarta Regency, one of the most dynamic industrial growth areas in West Java, HWB Purwakarta is positioned as a housing solution close to employment centers within a well planned, secure, and sustainability oriented environment.
Through the development of HWB Purwakarta, LippoLand aims to continue supporting national housing initiatives while strengthening the role of the property sector as a driver of sustainable economic growth in Indonesia.